New websites showcase Macomb County
By Steve Yelick, Information Technology and Nick Posavetz, Macomb County Planning & Economic Development
Promoting the best of Macomb County has been a priority of the County Executive since the new form of county government was implemented. Bringing new visitors and investment to Macomb, as well as building community pride are a focus of county government.
Today marks the era of a new beginning for the county’s website macombgov.org. Eighteen months ago, it was recognized that the old macombcountymi.gov website was in need of an update, for both its appearance and content. There was also too much inconsistency between pages, and many were not properly reflective of the county’s departmental reorganization. In light of this, the Information Technology (IT) Department has been working with every county department to convert their Web pages to the new and improved look and feel. IT started the process by finding a new Web development tool that streamlines the building and editing of Web pages, is more user friendly and allows updates to be published immediately to the Web. The home page of macombgov.org has also been given an attractive makeover to better represent the county’s commitment to making Macomb County a great place to work, live and play. The IT Department isn’t stopping there though. Efforts are already underway to redesign macombtoday, our county intranet page. This too will have a new look and feel, updated content and easier navigation.
Also, each month, thousands of people visit two of Macomb County’s websites, MakeMacombYourHome.com and MacombBusiness.com. Both websites offer great information about resources available in Macomb County and now both are sporting a new look to better showcase the best the county has to offer:
Make Macomb Your Home
The Make Macomb Your Home website is the centerpiece of the award-winning Make Macomb Your Home campaign, which includes television commercials, active social media accounts, billboards, digital and print advertising. The website is a robust resource of interactive content that shows off the great quality of life ready to be enjoyed in Macomb County.
Visitors to the new site will find enhanced content featuring great information covering everything from Macomb County’s golf courses, breweries, orchards and outdoor activities. Information about these resources is paired with dynamic content provided by the community in the Make Macomb Your Home blog (Have an idea that would make a great blog? Get started by visiting http://www.makemacombyourhome.com/#!blogsubmit/cwcs) and integrates with social media.
In addition to information, the new website provides tools such as the home finder, blog, ideas for winter fun, a busy calendar of upcoming events and information about the many opportunities to enjoy the outdoors. Check it out and discover something new about Macomb that you will enjoy!
Capping off a successful 2014 which saw clients of the department of Planning & Economic Development invest of $216.8 million and have an impact of 3,331 jobs, the county has refreshed its main business portal, www.MacombBusiness.com.
Serving as both an attraction and a retention resource, business owners and entrepreneurs can find information about how to start, locate or grow their business in Macomb. The county’s Department of Planning & Economic Development offers great resources from site selection, information, financing and incentives. Visitors to the new site will also find a calendar of upcoming educational and business networking events, information about department news and links to the department’s social media accounts.
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